Here is an unpopular opinion, particularly among some of my old iGaming circles:
I love AI-generated content.
I support AI professionals, filmmakers, musicians, artists and creators.
Anyone who has actually worked with modern AI tools knows they are not magic. Creating good AI-generated content still requires ideas, judgement, technical skills and plenty of work. The difference is that one person can now do things that previously required an entire team. The tools have changed, but creativity, expertise and effort still matter.
I also prefer AI-assisted posts and comments to typo-ridden, rude and relentlessly negative rants.
In fact, AI may have improved the quality of online communication more than many people realise. It has encouraged people to communicate more clearly, more politely and with a little more thought. Not because the technology forces people to do so, but because it gives them the opportunity to express themselves more effectively.
The same applies to music.
Much of the AI-generated music I hear is creative, uplifting and genuinely enjoyable. Compare that with some of the pre-AI classics that consisted largely of shouting, swearing, insults, violence and an apparently endless fascination with human anatomy.
One of my own AI-assisted projects is Groovy Diesel Spaghetti, a music project where technology, storytelling and curiosity come together. The music is available on major streaming platforms through DistroKid, and one of the tracks, Already Mine (Dreamcatcher Version), has even found its way onto radio playlists.
For me, that is one of the most exciting aspects of AI. It allows individuals to explore creative fields that once required substantial budgets, specialist equipment or entire production teams. AI did not write the ambition, the ideas or the curiosity behind the project. It simply made it possible to bring them to life.
My enthusiasm for AI extends beyond music. I use AI in writing, content creation, visual art, video production, research and everyday work. Not because I am interested in replacing human creativity, but because I am fascinated by what creative people can achieve when they gain access to powerful new tools.
Working at L’Oréal and alongside AI professionals, filmmakers, musicians, artists and creators has sometimes made me feel as though I arrived from a dusty little village and wandered into a beautiful future.
I mean that quite literally as well. Less than a year ago, I left a small Mediterranean island and moved back to the Benelux region. The contrast has occasionally felt like stepping from one era into another. Not just professionally, but culturally and technologically too.
The past year has been one of the most exciting periods of my career. I have learned more about AI tools, automation, content creation and digital innovation in a few months than I imagined possible.
Yet the technology itself is not the most interesting part.
The people are.
The AI filmmakers experimenting with new storytelling techniques. The musicians creating songs that would never otherwise have existed. The artists exploring new forms of expression. The developers building tools that empower others. The creators sharing knowledge and helping one another improve.
Ironically, the AI creator community has done more to restore my faith in humanity than almost anything else online. In a digital world often dominated by outrage and negativity, I have found many AI communities to be remarkably supportive, generous and optimistic.
AI is simply another tool.
Like a camera, a synthesiser, a word processor or the internet itself, it can be used well or badly. What matters is not the tool, but what people choose to create with it.
And from what I have seen so far, many people are creating remarkable things.
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