My digital canvas

Welcome to my portfolio, a curated collection of my work in digital marketing, AI, SEO, and content strategy. Here, you'll find projects that reflect my passion for innovation, my commitment to excellence and my drive to achieve tangible results.

Showcasing impactful projects

My portfolio highlights projects for global brands and within highly competitive industries. I'm particularly proud of my contributions to L'Oréal, where I supported digital marketing initiatives, drove AI adoption and shaped content strategy for internationally recognized brands.

My work at Ibet Group involved leading SEO strategy for multiple online casino and sportsbook brands across various markets, implementing technical SEO, international SEO and AI-assisted workflows to achieve organic growth in a demanding digital landscape.

Additionally, with Sigma Group, I developed affiliate marketing and SEO content strategies for the iGaming sector, creating high-quality content that significantly increased organic visibility and supported business growth.

My experience with Gaming Innovation Group (Gentoo Media) also involved managing SEO and content strategy for affiliate websites across diverse markets, combining technical SEO and content optimization.

Navigating challenges, achieving results

At L'Oréal, the challenge was balancing innovation, AI adoption, and consistent brand experiences across multiple international brands and markets. My focus was on leveraging AI and digital strategy to enhance efficiency, content quality, and long-term marketing performance.

In the iGaming industry with Ibet Group, one of the most competitive digital markets globally, I developed comprehensive SEO strategies for multiple casino and sportsbook brands targeting regulated and non-regulated markets. This involved tackling complex technical SEO issues, managing international expansion, optimizing multilingual content and navigating highly competitive search landscapes.

For Sigma Group, the primary challenge was creating high-quality affiliate content that not only delivered value to users but also performed exceptionally well in search engines. I played a key role in developing content strategies designed to improve visibility, build authority and drive long-term organic growth.

My work with Gaming Innovation Group (Gentoo Media) involved balancing technical SEO and content strategy across multiple multilingual  affiliate websites.

Beyond the professional: My creative ventures

Curiosity has always been the driving force behind everything I do. Alongside my professional work in digital marketing and AI, I explore my creative side through writing books and producing AI-assisted music under the name Groovy Diesel Spaghetti.

I enjoy delving into new technologies, challenging conventional thinking, and transforming innovative ideas into tangible projects. Whether I'm building brands, writing, or creating music, I firmly believe that innovation stems from a deep sense of curiosity and the courage to experiment.

This portfolio is designed for employers, clients, collaborators and anyone interested in digital marketing, AI, SEO or content strategy. It serves to showcase my professional work, creative projects, publications, and speaking engagements. I am always open to new opportunities, meaningful collaborations and conversations that spark exciting new ideas.